Havas Health Network
Amgen
2025
High-fidelity UI design, brand integration, design system development, interactive prototyping, stakeholder collaboration
- Fragmented portals with inconsistent navigation
- Complex information architecture across diverse therapeutic areas
- Need to serve multiple audiences: HCPs, caregivers, and patients
- Maintaining scientific credibility while improving accessibility
- Applied the MedConnect brand identity consistently across all user touchpoints
- Developed high-fidelity UI layouts that balanced scientific rigor with modern accessibility
- Created interactive prototypes to validate user flows and stakeholder alignment
- Designed a modular component system supporting multiple therapeutic areas
- Implemented progressive disclosure patterns to manage information density while maintaining engagement
- High-fidelity UI design: Translated wireframes into polished, brand-aligned interfaces that elevated Amgen's digital presence
- Brand integration: Applied the MedConnect visual identity—including color systems, typography, and organic textures—across the platform
- Design system development: Built a scalable component library ensuring consistency and efficiency across therapeutic areas
- Interactive prototyping: Created clickable prototypes to test navigation patterns and validate design decisions with stakeholders
- Stakeholder collaboration: Partnered with product, development, and medical teams to balance user needs with regulatory requirements
- Unified access to medical and scientific content in a single branded environment
- Reduced clicks-to-content, improving information discovery
- Scalable design foundation supporting future therapeutic area expansion
- Early stakeholder feedback validated improved usability, trust and visual cohesion